How Choosing The Right Background Music Can Launch Restaurant Sales

Apr 11, 2014 on Published, No Comments

Choosing the appropriate music for your restaurant is as vital to successful dining as a quality soundtrack is to a winning motion picture. Music also plays a unique role in influencing customer turnover rate, and individual buying decisions at each table. According to research, up tempo music increases customer turnaround in restaurants, and slow music increases individual customer spending. Conversely, customers drink slower when listening to down tempo music, and even take fewer bites per minute which may actually tempt them to order dessert, coffee, or an after dinner cocktail.

Restaurant music should accentuate the cuisine it serves, and enhance the restaurant’s chosen theme, menu, décor and stylized personality. Careful attention should be paid in tailoring music selections to breakfast, lunch, and dinner, as well as to the day of the week. Depending on the restaurant, its food, and interior motif, Fridays may be good days to slightly increase music tempo for a faster turnover, with even faster music selected after dinner to increase late-night traffic. Sunday Brunches could feature slow, silky jazz to encourage mingling, conversation, and relaxation.

Choosing Restaurant Music is Complex and Involved

As you can see, choosing restaurant music is a complex and involved process, because not only does the right kind of music create and enhance a specific type of desired atmosphere, music can be used to manage table turnover rates, to influence menu selections, and even help regulate customer age as part of an effort to reach your target audience. If college kids are a restaurant’s prime demographic, faster music may drive older patrons away, but other restaurants may cater to older patrons who are generally from a higher income bracket.

Source:http://socialdraft.com/how-background-music-helps-restaurant-sales/